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How do I know if my business is actually making money?

The question feels simple but most business owners can’t answer it with confidence. Money comes in, money goes out, and somewhere in between you hope there’s something left. That’s not the same as knowing.

Start with the difference between cash and profit. Cash in your bank account doesn’t mean you’re profitable. That money might be from a recent payment that needs to cover bills due next week. It might include sales tax you collected that belongs to Virginia. It might be sitting there because you haven’t paid vendors yet. Cash flow tells you what you can spend right now. Profit tells you whether your business model actually works.

Your income statement is the document that answers this question. Also called a profit and loss or P&L, it shows revenue at the top, subtracts all your expenses, and leaves you with net income at the bottom. Positive number means you made money in that period. Negative means you lost money. But that number only means something if your books are accurate. Every expense needs to be recorded and categorized. Revenue needs to be tracked when it’s earned, not just when cash arrives. If transactions are missing or categorized wrong, your P&L is fiction.

A few practical questions to ask yourself:

Can you pay yourself consistently? Not just when there’s extra cash, but a regular amount that reflects the value of your work. If you can’t take a consistent draw or salary, the business might look profitable on paper but isn’t generating enough to sustain you. And if you’re working sixty hours a week without paying yourself, any profit showing on your books is really just unpaid wages you’re owed.

Do tax bills surprise you? If you owe significantly more than expected at tax time, you probably weren’t tracking profitability accurately during the year. Profitable businesses set aside money for taxes because they know it’s coming.

Are you using credit cards or loans to cover operating expenses? Occasional borrowing for growth is normal. Regularly borrowing to make payroll or pay vendors is a sign you’re spending more than you’re earning.

Do you know your margins? If you sell a product or service for $100, how much is left after direct costs? After overhead? If you can’t answer that, you don’t really know what’s profitable and what’s just generating activity.

The honest answer to your question requires accurate financial records. Monthly bookkeeping that reconciles your accounts, categorizes expenses correctly, and produces reliable financial statements. Without that foundation, you’re guessing. You might feel busy and assume that means profitable, but feeling isn’t knowing.

If you’re not sure whether your books are giving you the real picture, that’s the place to start. Many small businesses in the Richmond area operate for years on gut feeling before finally getting their records in order. Once you have bookkeeping services in Richmond producing accurate reports, look at your income statement. The number at the bottom tells you whether you’re making money. Everything else is just a feeling.

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More Questions

Which QuickBooks plan is right for my small business?

The right plan depends on user count, inventory needs, and whether you track project costs. Most small businesses do fine with Simple Start or Essentials. Plus is worth it only if you manage inventory or need job-level profitability.

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When are Virginia business tax returns due?

Virginia business tax deadlines follow federal deadlines. Partnerships and S-Corps are due March 15, while sole proprietors and C-Corps file by April 15. Extensions add time to file but not to pay.

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Why doesn't my Amazon deposit match my sales total?

Amazon deposits are the net amount after fees, not your gross sales. Referral fees, FBA fees, storage charges, advertising costs, and refunds all get deducted before the money hits your bank account.

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Should I use cash basis or accrual accounting for my business?

Most small businesses do fine with cash basis because it's simpler and matches what you see in your bank account. Accrual makes more sense when you need an accurate picture of profitability across longer billing cycles or carry significant inventory.

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How do I know if a project is actually profitable?

Track all direct costs against each job and allocate a share of overhead. Most owners miss their own labor value and fixed expenses, making projects look more profitable than they really are.

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What e-commerce expenses are tax deductible?

E-commerce sellers can deduct platform fees, inventory costs, shipping and packaging, software subscriptions, advertising, and home office expenses. The key is tracking expenses properly throughout the year.

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