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How do I manage cash flow when customers pay in stages?

Staged payments create a timing gap between when you spend money and when you receive it. You’re buying materials, paying labor, and covering overhead while waiting for the next draw or milestone payment to arrive. Managing that gap is what cash flow management really comes down to.

Start by structuring payment terms that protect you. The deposit should cover your material costs and some labor for the first phase. If you’re buying $3,000 in materials to start a job, a $1,500 deposit puts you in the hole before you’ve done any work. Match the deposit to your actual initial costs, not an arbitrary percentage.

Invoice immediately when milestones are reached. Every day between completing a phase and sending the invoice is a day you’re financing the customer’s project with your money. Set up your payment milestones to align with real completion points you can document, then invoice the same day you hit them.

Track what’s billed versus what’s received. In your accounting software, a sent invoice isn’t cash in your account. You need visibility into work completed but not yet billed, invoices sent but not yet paid, and actual cash received. When you’re running multiple jobs at different stages, losing track of what’s outstanding is easy. A project that’s 80% complete but only 50% paid is a cash flow problem hiding in plain sight.

Proper project cost tracking makes this visible. Your accounting system should show you not just whether a job is profitable, but where you stand on billings versus costs at any given moment.

Maintain a reserve specifically for payment gaps. Two to four weeks of operating expenses gives you buffer room when a customer pays slowly or you need to start work before a deposit clears. Without that reserve, you end up putting materials on credit cards or chasing payments more aggressively than you’d like.

Look at your project pipeline collectively. If you have three jobs where payments are all due at the end of the month and nothing coming in the first three weeks, that’s a predictable crunch you can plan for. Stagger project start dates when possible so payment schedules don’t all sync up.

A Richmond bookkeeper familiar with project-based businesses can help you build systems that track billing milestones and forecast cash gaps before they become emergencies. The goal isn’t just knowing whether a project made money. It’s knowing whether you’ll have enough cash next week to make payroll and buy materials for the next phase.

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More Questions

Which QuickBooks plan is right for my small business?

The right plan depends on user count, inventory needs, and whether you track project costs. Most small businesses do fine with Simple Start or Essentials. Plus is worth it only if you manage inventory or need job-level profitability.

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Should I run payroll myself or use a payroll service?

You can run payroll yourself with software, but the time investment and compliance risk grow with each employee. Most small businesses benefit from outsourcing once they reach three to five employees or have complex pay structures.

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Can a bookkeeper help me catch up on years of messy records?

Yes. Catching up on neglected books is one of the most common reasons small businesses hire a bookkeeper. The process involves reconstructing transactions from bank records, categorizing expenses, and reconciling accounts month by month.

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What e-commerce expenses are tax deductible?

E-commerce sellers can deduct platform fees, inventory costs, shipping and packaging, software subscriptions, advertising, and home office expenses. The key is tracking expenses properly throughout the year.

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How do I handle sales from third-party delivery apps like DoorDash and Uber Eats?

Record the full sale amount as revenue and the platform's commission as a separate expense. The deposit will be the net amount, but your books will show true sales and actual delivery costs.

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What's the difference between QuickBooks Simple Start, Essentials, and Plus?

The main differences are user limits, bill management, and inventory or project tracking. Most small businesses need Essentials or Plus. Simple Start works for freelancers but runs out of room fast.

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