Real Estate Agents
Big checks, long gaps, and marketing that may or may not be working. We help you see the real numbers between closings.
Feast and Famine
A closing hits and suddenly there’s $12,000 in the account. Feels good. Feels like you’re doing well. Then nothing for six weeks. The mortgage is due, the car payment is due, the marketing bill is due. The balance drops and you’re waiting on the next one to land.
Real estate income doesn’t arrive in paychecks. It arrives in chunks, weeks or months apart, with no guarantee of when the next one comes. The agents who survive long-term aren’t the ones who close the most deals. They’re the ones who know how to manage the gaps.
Who This Is For
Who This Is For
Solo agents, teams, buyer’s agents, listing agents. Anyone whose income depends on closings that don’t follow a schedule.
The Problem
The Problem
You know roughly what you made last year. You don’t know what you’re making this month, or whether the pipeline will cover next month’s bills.
The Check Isn't the Whole Story
A $15,000 commission check sounds great. But your broker took their split. You paid for staging, photography, and a closing gift. You ran ads for three months on a listing that almost fell through. What did you actually keep? Most agents couldn’t tell you.
Some deals make money. Some deals barely break even after expenses. A few might actually lose money once you add up what you spent to close them. If you’re not tracking costs by transaction, you’re just guessing at profitability.
Per-Deal Tracking
Per-Deal Tracking
Commission in, expenses out, profit remaining. Every closing accounted for so you know which deals are worth celebrating and which ones just kept you busy.
True Take-Home
True Take-Home
After splits, fees, and deal expenses. The real number, not the one on the commission statement.
Marketing: The Money Pit You Can't Measure
Zillow ads. Facebook campaigns. Postcards to a farm area. Sponsored open houses. A new headshot. Another round of door hangers. You’re spending $1,500 a month, maybe more, on marketing that might be working. Or might not. Hard to tell when a lead takes eight months to close.
Most agents have no idea which marketing actually produces deals. They keep spending because stopping feels risky. But spending blindly is just as risky. We help you track what you’re spending and tie it back to what’s actually closing.
Marketing Spend
Marketing Spend
Every dollar tracked by channel. Zillow, social, print, events. See where the money goes instead of guessing at month end.
What's Working
What's Working
Connect closed deals back to their source. Over time, patterns emerge. Some channels produce. Some just feel productive.
Smooth Out the Ride
You can’t control when deals close. You can’t make buyers and sellers move faster. But you can know exactly where you stand between closings. What’s in the account, what’s committed to expenses, what you need the next check to cover.
We give you books that show the real picture. Monthly reports that track income, expenses, and cash flow. Quarterly estimates that don’t require guessing. A system that turns unpredictable income into something you can actually plan around.
Cash Flow Visibility
Cash Flow Visibility
What’s in the account, what’s going out, how long it needs to last. No more checking the balance and hoping.
Quarterly Taxes
Quarterly Taxes
Estimated payments based on actual numbers, not last year’s guess. Set aside the right amount so April isn’t a surprise.
Greater Richmond's Small Business Bookkeeper
The Next Step:
A Short Conversation
Fifteen minutes to tell us what you're dealing with. We'll let you know how we can help and give you a clear price quote.
