Insurance & Financial Services
Upfront commissions, trails, renewals. Money arrives from deals you closed last month and deals you closed three years ago. We help you make sense of it.
Money from Everywhere
A deposit hits your account. Part of it is the upfront commission from a policy you wrote last month. Part of it is a trail from an investment you placed two years ago. Part of it is a renewal on a client you haven’t talked to since 2021. The commission statement is four pages long and half of it doesn’t match what you expected.
Most agents and advisors have a rough sense of what they make. But when income arrives from different carriers, different products, and different time periods, all landing in the same account, the details get lost. You know you’re making money. You don’t know exactly where it’s coming from.
Who This Is For
Who This Is For
Insurance agents, financial advisors, mortgage brokers, benefits consultants. Anyone whose income is commission-based with multiple carriers and product types.
The Problem
The Problem
Income is unpredictable in timing and source. Without tracking, you can’t tell if you’re growing or just riding renewals from work you did years ago.
Three Kinds of Income
Upfront commissions are the big checks. You close a deal, you get paid. Feels like real income because you can point to the work that earned it. But upfront is also the most volatile. A slow month for new business and the check shrinks fast.
Trails and renewals are different. Smaller amounts, but they keep coming. A book of business you built five years ago still paying you today. That’s the foundation. The problem is most agents don’t know how much of their income is foundation versus new production. When the mix shifts, they don’t see it until it’s a problem.
Upfront vs. Recurring
Upfront vs. Recurring
New business income separated from trails and renewals. See how much is from current production and how much is the book working for you.
Income Stability
Income Stability
What’s your floor if you stopped writing new business tomorrow? Knowing that number changes how you think about risk and growth.
Statements That Don't Match
Every carrier sends a commission statement. Some are clear. Most aren’t. Codes that don’t explain themselves. Adjustments for chargebacks. Trails that show up three months late. A renewal you expected that didn’t appear. You’re supposed to reconcile this against what hit the bank, but who has time?
When you don’t reconcile, money slips through. A trail that stopped paying and you didn’t notice. A clawback you could have disputed if you’d caught it in time. Carriers make mistakes. If you’re not checking, you’re trusting them to get it right.
Statement Reconciliation
Statement Reconciliation
Commission statements matched against deposits. Discrepancies caught while there’s still time to dispute them.
Clawback Tracking
Clawback Tracking
Chargebacks and adjustments logged so you know what’s been taken back and can challenge what shouldn’t have been.
Know What Your Book Is Worth
Someday you might want to sell your book. Or bring on a junior agent and split renewals. Or just know whether the business you’ve built is growing or slowly shrinking as clients lapse and cancel. All of that requires knowing what you have.
We track commissions by carrier, by product type, by income stream. Over time, you see patterns. Which carriers pay reliably. Which products have staying power. Whether your renewal base is growing or eroding. Numbers that tell you what your business is actually worth.
Carrier Performance
Carrier Performance
Income by carrier, tracked over time. See who’s paying well and who’s more trouble than they’re worth.
Book Valuation
Book Valuation
Renewal income documented and categorized. When it’s time to sell or partner, you’ll have the numbers buyers want to see.
Greater Richmond's Small Business Bookkeeper
The Next Step:
A Short Conversation
Fifteen minutes to tell us what you're dealing with. We'll let you know how we can help and give you a clear price quote.
