E-Commerce
Platform fees, ad spend, sales tax in twelve states, and returns that wipe out last week's profit. We help you see what you're actually making.
The Sale That Wasn't
You sold a product for $45. Cost you $18 to make. Looks like $27 profit. Then Amazon takes their referral fee. FBA takes their cut. The customer returns it three weeks later and now you’re paying for return shipping and a restock fee. That $27 turned into $6. Or maybe negative.
E-commerce margins are death by a thousand cuts. Platform fees, payment processing, shipping, packaging, returns, chargebacks. The sale price is the starting point, not the finish line. Most sellers know this roughly. Few know exactly what they keep on each product after everything is subtracted.
Who This Is For
Who This Is For
Amazon sellers, Etsy shops, Shopify stores, eBay, Walmart marketplace. Anyone selling online where platforms take a cut and returns are part of the deal.
True Margin
True Margin
Revenue minus product cost minus platform fees minus shipping minus returns. The real number, not the one the dashboard shows you.
Sales Tax in States You've Never Visited
You ship to 40 states. Somewhere around order 150 to Florida, you crossed a threshold and now you owe them sales tax. Same with Texas. And California. And a dozen others with their own rules, their own thresholds, their own filing schedules. You’re supposed to be tracking all of it.
Most sellers ignore this until a letter arrives. By then there’s back tax, interest, and penalties. The states are getting better at finding sellers who owe. Coming to them before they come to you is cheaper and less painful than waiting.
Nexus Tracking
Nexus Tracking
Where you’ve crossed thresholds, where you’re close, where you need to register. We figure out where you owe and get you compliant.
Filing
Filing
Monthly, quarterly, annual depending on the state. We prepare and file returns so deadlines don’t slip and penalties don’t pile up.
Ad Spend: The Black Hole
Amazon PPC. Facebook ads. Google Shopping. TikTok. You’re spending $2,000 a month, maybe more, because stopping feels like disappearing. But is it working? Some campaigns drive sales. Some just drive clicks. Some drive sales on products with margins too thin to absorb the ad cost.
The platforms will happily show you ROAS and conversion rates. What they won’t show you is whether that sale actually made money after you subtract the ad spend, the platform fees, the product cost, and the return rate. We connect the ad spend to the actual profit, not just the revenue.
Ad Spend by Channel
Ad Spend by Channel
What you’re spending where, tracked monthly. No more guessing at what went to Amazon versus Facebook versus everything else.
Profitable Campaigns
Profitable Campaigns
Which products can absorb the ad cost and still make money? Which ones look like winners but lose margin on every sale? Data to make real decisions.
Reconciling the Chaos
Amazon deposits every two weeks. The deposit doesn’t match what you expected. There are fees you don’t recognize, adjustments from last month, reimbursements for inventory they lost. Etsy pays differently. Shopify pays differently. Each platform has its own logic and its own way of hiding the details.
We reconcile each platform against what actually hits the bank. When the numbers don’t match, we find out why. When a reimbursement is missing, we catch it. When fees seem wrong, we flag it. You stop trusting the dashboard and start knowing the real numbers.
Platform Reconciliation
Platform Reconciliation
Deposits matched against sales, fees, returns, and adjustments. Every dollar accounted for, every discrepancy explained.
Monthly Clarity
Monthly Clarity
What you sold, what you spent, what you kept. By platform, by product category, by month. Numbers you can actually use to run the business.
Greater Richmond's Small Business Bookkeeper
The Next Step:
A Short Conversation
Fifteen minutes to tell us what you're dealing with. We'll let you know how we can help and give you a clear price quote.
